The Big Four and Microsoft

Scott Galloway, the author of The Four recently wrote in Esquire about the power of Amazon, Apple, Facebook and Google. It’s a great read, and he makes some solid arguments.

I’d like to make an addition to the list and argue that Microsoft should be part of the list.

Microsoft has a $708B market cap as of 18 February 2018, they still are enormously dominant in the desktop market and have recently taken a strong position in the social media market by acquiring LinkedIn.

Their cloud business Azure is working on blockchain initiatives, they’ve developed Hololens which is one of the first big AR/MR headsets and recently committed $500m to their startup programs.

I like what Satya Nadella and Microsoft are doing, and I’m interested to see what will happen.